Following up with leads is one of the most crucial aspects of being a successful real estate agent. Whether it’s nurturing a new lead, re-engaging an old contact, or checking in with a past client, having the right script can make all the difference in turning a conversation into a closed deal.
In this blog post, we’ll explore five essential follow-up scripts that every real estate agent needs, along with tips to personalize them for maximum impact.
1. The Initial Follow-Up Script
When to Use:
Right after you’ve received a lead, whether from your website, social media, or an open house.
Script Example:
Hi [Lead’s Name],
Thank you for reaching out! I noticed your interest in [specific property/neighborhood]. I’d love to answer any questions you have and help you explore your options. When is a good time to connect?
Why It Works:
This script shows responsiveness and a genuine willingness to help, creating a positive first impression.
Pro Tip: Use their specific inquiry (e.g., a property listing) to personalize your message.
2. The “I Haven’t Heard Back” Script
When to Use:
A week or two after your initial contact if you haven’t received a response.
Script Example:
Hi [Lead’s Name],
I just wanted to follow up regarding your interest in [specific property/service]. Are you still exploring options in [area]? I’d be happy to provide more details or schedule a time to chat. Let me know how I can assist you!
Why It Works:
This script is polite yet persistent, reminding the lead of your availability without being pushy.
Pro Tip: Offer value, such as additional information or a market update, to re-engage the lead.
3. The “Just Checking In” Script
When to Use:
For leads who expressed interest but aren’t ready to buy or sell yet.
Script Example:
Hi [Lead’s Name],
I hope you’re doing well! I just wanted to check in and see if you’re still considering buying/selling in the [area] market. Let me know if there’s anything new on your end—I’m here to help when you’re ready!
Why It Works:
This script keeps you top of mind while respecting their timeline.
Pro Tip: Use this opportunity to provide a quick market update or send them a relevant article to add value.
4. The “Past Client Check-In” Script
When to Use:
Periodically reaching out to past clients to maintain relationships and encourage referrals.
Script Example:
Hi [Client’s Name],
I hope you’re enjoying your home in [area]! It’s been a pleasure working with you, and I’d love to hear how things are going. If you know anyone else looking to buy or sell in the area, feel free to send them my way—I’d be happy to help!
Why It Works:
This script keeps the relationship warm and plants the seed for referrals.
Pro Tip: Personalize this script by mentioning a specific detail from their transaction or their home.
5. The “Hot Lead Nurture” Script
When to Use:
For leads who are actively looking and close to making a decision.
Script Example:
Hi [Lead’s Name],
I came across a new listing that I think you’ll love—it’s in [neighborhood] and within your budget. Would you like me to set up a viewing or send over more details?
Why It Works:
This script shows attentiveness to their needs and creates a sense of urgency to take action.
Pro Tip: Always follow up with relevant, high-value information to keep hot leads engaged.
Tips for Effective Follow-Ups
- Personalize Your Scripts: Mention specific details about their situation or preferences to make your follow-ups feel genuine.
- Be Consistent: Follow up regularly, but don’t overdo it. A thoughtful follow-up schedule keeps you top of mind without being overwhelming.
- Offer Value: Provide helpful information, such as market updates, new listings, or tips, in your follow-ups.
- Use Multiple Channels: Combine email, phone calls, and text messages to reach leads where they’re most comfortable.
- Leverage Technology: Use a CRM like Communities CRM to automate follow-ups and track lead engagement.
How Communities CRM Can Help
Communities CRM makes follow-ups effortless with features like:
- Automated Email Campaigns: Set up personalized follow-ups for leads at every stage.
- Lead Tracking: Monitor engagement and prioritize high-value opportunities.
Learn More About Communities CRM and take your follow-up game to the next level.
Final Thoughts
Follow-ups are a crucial part of building relationships and closing deals in real estate. By using these five scripts and tailoring them to your clients’ needs, you’ll create meaningful connections that lead to long-term success.
Start implementing these scripts today, and watch your conversions soar!
